- Course Code: UKVC19ADV
- Location: Online
- Duration: 0.75 hours
- Cost: £49.00
- Qualification: All modern browsers and devices
- Course Access: Lifetime
- Exams Included: Yes
- Compatibility: All major devices and browsers
The Purpose of Advertising
Learning the purpose of advertising is essential for anybody looking to improve their understanding of advertising and how to use it to effectively improve their brand. While many brands use advertising, few truly understand the purpose and often get it wrong.
This course provides an effective guide to the strategic purposes of advertising, such as targeted communication of information, brand awareness and using advertising as a public relations tool.
From how to educate and change public perception through advertising, to how to challenge competitors and gain maximum brand exposure, this course covers everything you need to know about the true purpose of advertising.
You Will Learn
- How to use advertising to communicate information and create awareness
- How to create a brand image and build your brand through advertising
- How to educate your market and change their perception through targeted messaging
- How to successfully challenge your competitors without damaging your brand
Benefits of Taking This Course
- You will increase your brand awareness and interaction across platforms
- You will establish a credible and trustworthy brand by advertising effectively
- You will increase sales and maximise profits
- You will avoid wasting time and money on ineffective advertising campaigns
Who can take the Purpose of Advertising Certificate course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.
What is the structure of the course?The course is broken down into 1 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.
Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!
Is there a test at the end of the course?Once you have completed all 1 modules there is a multiple choice test. The questions will be on a range of topics found within the 1 modules. The test, like the course, is online and can be taken a time and location of your choosing.
What is the pass mark for the final test?The pass mark for the test is 70%.
What happens if I fail the test?If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.
When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it. If you would prefer us to post you a certificate to a UK address, there will be an admin charge of £10 (certificates sent internationally may cost more).
How can I pay?You can either use your Visa, MasterCard, American Express, Solo cards or PayPal account to pay for the online course. Our site uses the latest SSL encryption to ensure your safety. All payments are handled securely by PayPal.
How long after payment can I begin the course?You can begin the course immediately after your payment has been received. You will create your login details during the checkout process. We will also send you an email confirming your login details.
How long does it take to complete the Purpose of Advertising Certificate course?We estimate that the course will take about 0.75 hours to complete in total, plus an additional 30 minutes for the end of course test.
How long is my certificate valid for?Once you have been awarded your certificate it is valid for life. The certificate does not expire or need renewing.